Top Digital Trends to Watch Out for in 2019

Top Digital Trends to Watch Out for in 2019

In the ever-shifting digital marketing landscape, swiftly adapting to current trends is an absolute necessity, or you’ll risk lagging behind the competition. And digital marketers have to be more alert than ever before, responding to major shifts and social media feature roll-outs. Here are some top trends that you’ll need to pay great attention to in 2019 if you want your brand or company to really stand out!

  1. Micro-moments

Phone usage is increasing every year, with 96% of users worldwide spending 1-7 hours daily on their phones (the majority, 29%, spend 3-5 hours) creating an abundance of what is now known as ‘micro-moments’. Google defines micro-moments as moments when a user turns to their phone to satisfy an immediate need: to buy something, to go somewhere, to do something or to get information about something.

You need to identify and anticipate these high-intent moments so your company and brand can be both current and useful. Have you perhaps spotted that a given user has been searching for a Cyprus vacation over the weekend? It’s then very likely that they’ll look up more information on Cyprus the next day. If your client is a hotel or any other hospitality enterprise in Cyprus, you need to grab their attention with a targeted ad when the user is expected to check his/her phone.

Other  examples of ‘micro-moments’ are the brief windows when people wake up (people usually get up at around the same time every day and are expected to check their phone within 15 minutes after they wake up), downtime at work, and during their daily commute. Work in identifying these moments for your target audience and watch your online engagement soar!

  1. Micro-influencers

Take a moment to think about one of the main issues with traditional TV ads. You have very little control over whether or not they will reach your target audience, while you also to compete with a wide array of other companies that have paid for ads in the same time slot as you. Social media, chiefly Instagram, gave rise to a new venue for advertising via influencers, who can push your brand to a more specific audience. But much like advertising on TV, Instagram influencers grew too big for their own good, as marketers now face the same problem they once did with television.

Enter the micro-influencer. An account run by a person that is not usually famous and has far fewer followers. They are also, more often than not, focused on a single subject (makeup, cooking, tech, movies etc).

Micro-influencers are perceived as more genuine, and therefore, more trusted by their follower base, who are more likely to react to posts. Identify local micro-influencers that are ideally active in a field that serves your company and employ them to push your brand. Properly utilizing micro-influencers will lead to more engagement with your company or brand, for far less money.

 

  1. Social media stories

 Visual content is becoming more popular than ever, which is why almost all social media platforms now offer a ‘story’ feature. This casual feature, allows for more relaxed content as the videos posted disappear after a 24-hour window. The sense of urgency, to watch and interact with the video before it disappears, also works in favour of the marketer as it translates to a much more engaged audience.

In a 2018 study, Block Party estimates that there are currently 970 million accounts on Instagram, Snapchat, WhatsApp and Facebook Messenger that post stories, daily. The same study shows that there’s a surge in ‘stories’ posts; an astonishing 842% increase from 2016. At the moment, 50% of businesses are publishing ‘stories’, with an average of 2.9 ‘stories’ published per week. Brands and companies that are very active on Instagram go as far as having the same number of stories as actuals posts.

Experiment with the feature and incorporate your brand identity into your stories for consistency. Strive to engage your audience by regularly posting engaging or entertaining stories on various social media platforms, and add a personalised touch to leave your mark.

  1. Chatbots and Artificial Intelligence (AI)

Digital technology is advancing with huge leaps, and while marketers were once reluctant to employ AI in their digital marketing plans, this is seriously set to change. Artificial Intelligence now boasts a great number of applications in the marketing industry, mainly in the form of chatbots and algorithms that identify trends and give businesses a time competitive advantage over competition.

Chatbots – computer programmes that can carry conversations with users based on keywords offered – are ideal for users looking for basic services and information, or even e-commerce sites. Chatbots can offer quick responses and clear instructions to users, without the active involvement of a human rep. According to Global Market Insights, the Charbot market will grow to become a $1.34 billion market by 2024.

AI can also help with buying cheaper digital real estate for your ads. Programmatic advertising helps marketers buy ad space quickly and efficiently, bypassing the RFP process, human negotiations and manually sending insertion orders. Allowing a programme to buy ads cuts down on cost and makes the process much more efficient. Investing on expanding your digital technology is a must for 2019.

  1. Humour

Nike took social media by storm back in September, when it released an ad that touched upon a hot button issue in the US, as professional athletes protested against police brutality. A deeply divisive issue, the ad pushed brand mentions for Nike up 135% in the first week, although not all of them were anticipated by the company. What Nike executives didn’t expect was that their ad would gain second wind by becoming a meme! Users were taking the ad and replacing the campaign slogan “Believe in something, even if it means sacrificing everything” with funny or nonsensical slogans to mock other public figures.

Entertaining your audience through humour is a surefire way to get noticed and raise awareness about your brand as users respond and engage more with humorous posts than with corporate ones. Funny memes, reaction GIFs and other video based content can be used to convey a humorous message, and is especially well received, particularly in the younger demographic. Be careful though. Much like comedy, humorous posts are all about timing and context. Do your research don’t be too hasty to jump on the bandwagon, or you’ll risk a public relations disaster like the one that befell DiGiorno pizza back in 2014, when they accidentally made fun of domestic abuse.

The experts at Action Digital are on hand to help you best utilise the latest online trends in 2019 to take your business to new heights!

Source: CyprusMail

Nissi Beach – One of the Best City Beaches in the Whole World!

nissi beach one of the best city beaches in the whole world inner

A recent list compiled by Flight Network, the largest online travel agent of Canada, places Nissi Beach in Ayia NapaCyprus at number 25 out of 50! So how did they come up with this list? Well it was very well researched, with contributions to the final results coming from over 1200 agencies, bloggers, journalists and magazine editors from all over the globe. When you consider that every single beach in the whole world was taken into account for this list, it really is a great achievement for Nissi Beach to be featured on it.

Nissi Beach has always been very popular, both with the locals, and the many tourists who visit the island every year. It really is a beautiful spot. The water is so clear, and reflects the sunshine so the ocean always look perfectly blue. The perfect place to relax and unwind, enjoying the unspoilt panoramic views. Take a stroll across the fine white sand into the sea, and you’ll find it gently sloping. You can walk far out into the ocean without getting out of your depth, so it’s a great place to take the whole family. Cyprus has many gorgeous beaches, but there really is something extra special about Nissi Beach which makes it so memorable for all those who spend time there.

 

So why did Nissi Beach place so highly in this list?

so why did nissi beach place so highly in the list

It’s most likely because Nissi Beach really does have everything. Of course there’s the obvious, warm, clean water, a safe environment with life guards in attendance and breathtaking views. Enjoying 266 days of sunshine a year perhaps also helped. But Nissi Beach also has so much more to offer. Stay into the evening, and you can dance the night away at a party hosted by a world-famous DJ. The beach is very accessible and there’s also the opportunity to enjoy a wide range of water sports

Spend a day at this beach and you won’t have to go far to have access to everything you need. Right on the beach are toilets and changing rooms, comfortable sunbeds with shade-giving umbrellas, and close by you’ll find so many restaurants offering every type of cuisine you can think of. Fancy a drink? No problem, just spend time at one of the bars or cafes, watching the world go by.

Nissi Beach is also so well located. You’re close to amazing places to stay, as well as some fantastic hiking trails and important sites of great historic interest. To be on the same list as famous beaches such Bondi Beach and Miami Beach is quite amazing, but for anyone who has ever visited Nissi Beach, you’ll understand that it’s a very well deserved accolade.

Cyprus introduces stricter rules for citizenship by investment program

 

 

 

 

''The Cabinet approved a series of changes that make the Cypriot Investment Program even more targeted and trustworthy'', said Finance Minister Haris Georgiadis.

Since the start of the project in 2013, 1864 citizenships have been granted. Under the program, 6.6 billion in transactions have been recorded.

However, Georgiades said, "for the three-year period 2016-2019, the total contribution of the program to growth is 1.2% out of a total of 13 percentage points, which is the growth over the last three years."

The Minister announced that on the basis of economic findings and reports from the Council of Economy and Competitivenes, the Council of Ministers has adopted a series of changes to the program.

The major changes are:

  • The applicant must be in possession of a valid Schengen visa in order to be able to apply for citizenship.
  • Obligation to maintain the required investments for a period of at least 5 years from the date of naturalization, instead of the current 3 years.
  • Government bonds will no longer be an elegible investment for applicants.
  • An applicant who has applied for citizenship in any other Member State of the European Union and who has been refused will not be entitled to obtain Cypriot citizenship.
  • The applicant must have a residence permit in the Republic of Cyprus for at least six months prior to naturalization as a Cypriot citizen.
  • For the sake of transparency an Annual Implementation Report will be published which will include the numbers, nationality and sector of investment. 
  • A mandatory donation of €75000 to the Foundation for Research and Innovation in order to promote the creation of an entrepreneurial innovation ecosystem. In addition, this obligation is lifted if the applicant has made an investment under the criterion "Buy or Set Up or Participation in Cypriot Businesses and Companies" amounting to at least 20% of the required investment cost of the stated criterion (ie €400.000 ) to a company that is active in the primary sector of the economy or in the secondary sector of the economy, or in one of the fields of research and technology, education, health, and renewable energy one.
  • A mandatory donation of €75000 to the Cyprus Land Development Corporation, funds that are earmarked for implementing affordable housing policies.
  • Inclusion of right to invest in listed Alternative Investment Products, up to €200000. 
  • The inclusion of investments in the shipping sector in the eligible investments.
  • Reiterate ban on advertising of the program both on-line and in public spaces with particular emphasis on the visibility of the Cypriot passport and the symbols of the Republic and the EU.
  • Source: KNEWS

Cyprus introduces stricter rules for citizenship by investment program

 

 

 

 

''The Cabinet approved a series of changes that make the Cypriot Investment Program even more targeted and trustworthy'', said Finance Minister Haris Georgiadis.

Since the start of the project in 2013, 1864 citizenships have been granted. Under the program, 6.6 billion in transactions have been recorded.

However, Georgiades said, "for the three-year period 2016-2019, the total contribution of the program to growth is 1.2% out of a total of 13 percentage points, which is the growth over the last three years."

The Minister announced that on the basis of economic findings and reports from the Council of Economy and Competitivenes, the Council of Ministers has adopted a series of changes to the program.

The major changes are:

  • The applicant must be in possession of a valid Schengen visa in order to be able to apply for citizenship.
  • Obligation to maintain the required investments for a period of at least 5 years from the date of naturalization, instead of the current 3 years.
  • Government bonds will no longer be an elegible investment for applicants.
  • An applicant who has applied for citizenship in any other Member State of the European Union and who has been refused will not be entitled to obtain Cypriot citizenship.
  • The applicant must have a residence permit in the Republic of Cyprus for at least six months prior to naturalization as a Cypriot citizen.
  • For the sake of transparency an Annual Implementation Report will be published which will include the numbers, nationality and sector of investment. 
  • A mandatory donation of €75000 to the Foundation for Research and Innovation in order to promote the creation of an entrepreneurial innovation ecosystem. In addition, this obligation is lifted if the applicant has made an investment under the criterion "Buy or Set Up or Participation in Cypriot Businesses and Companies" amounting to at least 20% of the required investment cost of the stated criterion (ie €400.000 ) to a company that is active in the primary sector of the economy or in the secondary sector of the economy, or in one of the fields of research and technology, education, health, and renewable energy one.
  • A mandatory donation of €75000 to the Cyprus Land Development Corporation, funds that are earmarked for implementing affordable housing policies.
  • Inclusion of right to invest in listed Alternative Investment Products, up to €200000. 
  • The inclusion of investments in the shipping sector in the eligible investments.
  • Reiterate ban on advertising of the program both on-line and in public spaces with particular emphasis on the visibility of the Cypriot passport and the symbols of the Republic and the EU.
  • Source: KNEWS

Egypt-Cyprus agreement for “Aphrodite” field attracts great investor interest

The intergovernmental agreement signed between Egypt and Cyprus for Aphrodite gas field resulted to great interest from International Oil Companies, down streamers and financial institutions, the Minister of Petroleum and Mineral Resources of Egypt Tarek El-Molla told Cyprus News Agency (CNA).

In an interview with CNA, the Egyptian Minister said that after the important umbrella agreement for building a gas pipeline between the two countries, discussions are now taking place to accelerate the process after completing the constitutional and legal procedures at each country, which should then be followed by a commercial agreement for the project.

The Minister also stressed the multiple benefits for Cyprus from cooperating with Egypt in the framework of the recently established Eastern Mediterranean Gas Forum (EMGF). As he said, Cyprus could benefit from EMGF by quick monetization of its current reserves, potential increase in future discoveries and integration with other parties in the value chain, opening new opportunities of cooperation and stable technical and commercial cooperation.

Cyprus, Greece, Egypt, Italy, Israel, Jordan and Palestine participate in the East Mediterranean Gas Forum, which is based in Egypt and its objective is the optimal joint exploitation of hydrocarbon resources in the Eastern Mediterranean.

El-Molla also referred to the political benefits from such a cooperation, saying that the discussion on gas matters could be a start for further resolutions of other conflicts and sent the message to the world that the region is a “safe and secure environment for investment”.

He also expressed the view that Egypt is “the most ready option with the least risk” for gas supply of Europe, due to the good political relations with everyone and the new business environment in Egypt.

Pointing out that Egypt is the best option both economically and politically for all East Med Gas to access potential markets, El-Molla said that the existing LNG facilities and infrastructure give Egypt a competitive edge,  making it the most economic option. As for the option of East Med pipeline between Cyprus, Greece, Israel and Italy, he said that  the feasibility study for the project would take up to 2 years, “which in itself is a luxury the region can’t afford anymore”.

The Mister also described the new business environment in Egypt for oil and gas sector, after the discovery and development of the Zohr field, which as he said showcases “how business is done nowadays in Egypt”.

 

Source: StockWatch

Showery weather to continue over the coming days

Isolated rains and some storms with snowfall on the mountains are expected on Sunday, the met office said.

The temperature inland will be 16C, on the coast it will be 17C and it will be 4C on the highest mountain.

Night-time temperatures will fall to 7C inland, 8C on the south and east coasts, 10C on the west and north coasts and 1C degree in the highest mountain areas, where frost is expected.

Monday will be cloudy and Tuesday some isolated showers are expected in the afternoon while on Wednesday it will be mostly cloudy with rain or storms with more snow on the mountains.

The temperature will rise slightly on Monday to reach slightly above the average with no significant change on Tuesday and Wednesday.
Snow on Troodos Square was 51 centimetres on Sunday morning.

Source: CyprusMail

GDP expected to grow by over 3% this year

Cyprus’ GDP growth is expected to reach 3.8% in 2018 following 4.2% in 2017, according to the winter interim economic forecast issued on Thursday by the European Commission.

According to the forecast, GDP growth is expected to reach 3.3% in 2019 and 2.7% in 2020.

Meanwhile inflation is expected to be 0.8% for 2018, 0.7% for 2019 and 1.2% for 2020.

In 2019 and 2020, growth is projected to slow down to 3.3% and 2.7%, due to the less favourable external environment.

“Slowing growth in the euro area and persistent uncertainties in major trading partners weigh on Cyprus’ outlook and increase downside risks,” warns the European Commission.

According to the Commission, “Cyprus’ economy grew strongly in the first three quarters of 2018, although real GDP growth in the third quarter (3.7% y-o-y) was the lowest of the year” and “economic sentiment rebounded in the fourth quarter after a soft patch in the second and third”.

“The labour market continues to perform strongly,” the forecast reads, as employment increased by 3.7% (y-o-y) in 2018-Q3 and compensation per employee by 1.9% (compared to 0.7% in 2017). Survey data signalled that the construction sector continued hiring in the fourth quarter.

But the report states that “despite rising household income, consumer confidence dipped, influenced by the sale and winding down of the Cyprus Cooperative Bank. The bank was the second largest in the country and held many household and SMEs deposits”.

According to the Commission, “employment gains and higher wages are expected to boost disposable income and to support private consumption”.

Public consumption is also expected to grow “amid rising wages and employment in the public sector”. Investment should make a “positive contribution in 2019 on the back of strong construction activity,” the report said.

Finally, inflationary pressures remain very weak. Consumer price inflation stood at 0.8% in 2018, only marginally higher than a year before. Inflation accelerated in the second half of the year, driven by energy and unprocessed food prices. Core inflation throughout 2018 fluctuated around zero, as moderately higher prices of services were offset by falling prices of non-energy industrial goods.

Over the coming quarters, two opposing forces will be at play: rising disposable income, which will fuel price pressures; and lower oil prices, which will dampen them. Overall, headline inflation is expected to ease to 0.7% in 2019. As the impact of lower oil prices fades, inflation should pick up moderately in 2020 to 1.2%.

Source: CyprusMail

Στο κράτος €80 χιλ. για κάθε διαβατήριο

 

Οι επιχειρηματίες ανάπτυξης γης αντιμετωπίζουν θετικά την εισήγηση της κυβέρνησης να καταβάλλεται ποσό €80 χιλ. για κάθε διαβατήριο που εκδίδεται σε επενδυτές αλλά διαφωνούν με την προτεινόμενη αύξηση του ποσού της ελάχιστης επένδυσης.

Εν μέσω της διεθνούς κριτικής που ασκείται στην Κύπρο για το σχέδιο πολιτογράφησης επενδυτών, οι επιχειρηματίες είχαν χθες συνάντηση με τους υπουργούς οικονομικών Χάρη Γεωργιάδη και εσωτερικών Κωνσταντίνο Πετρίδη, ώστε να εξετάσουν τις κυβερνητικές προτάσεις για τροποποίηση του σχεδίου.

Σε δηλώσεις στη StockWatch ο πρόεδρος του συνδέσμου μεγάλων αναπτύξεων Ανδρέας Δημητριάδης ανέφερε ότι τη Δευτέρα απέστειλαν γραπτώς τις θέσεις τους προς τους δυο υπουργούς και χθες πραγματοποιήθηκε σύσκεψη για να αναλύσουν τα σημεία στα οποία διαφωνούν.

Εξήγησε ότι τα κύρια σημεία τα οποία εγείρονται είναι κατ’ αρχήν η αύξηση του ποσού της επένδυσης στα €2,5 εκ. όπως εισηγείται η κυβέρνηση.  Είπε ότι πάνω στο ποσό των €2 εκ. που ισχύει σήμερα προστίθεται άλλο μισό εκατομμύριο που σχετίζεται με το ΦΠΑ και διάφορα αλλά έξοδα.

Ανέφερε ότι «εάν κάποιος αγοράσει επενδυτικό ταμείο ή μετοχές δεν θα του επιβληθεί ΦΠΑ ενώ στον τομέα των κατασκευών θα έχει 19% ΦΠΑ, άρα τα €2 εκ. αυξάνονται ακόμη κατά €380 χιλ.  Αν αυξηθεί το ποσό της επένδυσης στα €2,5 εκ. τότε το ποσό πλησιάζει ουσιαστικά τα τρία εκατομμύρια».

Η δική μας εισήγηση, σημείωσε ο κ. Δημητριάδης, είναι να παραμείνει η επένδυση έναντι παραχώρησης διαβατήριου στα €2 εκ.

«Οι επιχειρηματίες δεν φέρουν ένσταση στην καταβολή ενός ποσού για το ταμείο του κράτους για την προσιτή ή κοινωνική κατοικία. Δεν τοποθετούνται όμως στο θέμα του ύψους του ποσού των €70 εκ. το οποίο θα διατεθεί για την έρευνα και την καινοτομία. Θεωρούμε εντούτοις υπερβολικά ψηλό το ποσό ενώ ελλοχεύει και ο κίνδυνος να οδηγήσει σε διαφθορά και διασπάθιση χρήματος».

Ο κ. Δημητριάδης διευκρίνισε ακόμη ότι οι επιχειρηματίες είναι διατεθειμένοι να πληρώνουν €80.000 για κάθε αίτηση στο ταμείο του κράτους το οποίο να διατίθεται όπως επιθυμεί ανάλογα με τις ανάγκες.

Όσον αφορά το μέτρο που εισηγείται η ΕΕ και η κυβέρνηση, σύμφωνα με το οποίο ο επενδυτής που θα υποβάλει αίτηση για την εξασφάλιση κυπριακής υπηκοότητας αν δεν μπορέσει να εξασφαλίσει Schengen Visa αυτόματα να απορρίπτεται στην Κύπρο, οι επιχειρηματίες, γενικώς, συμφωνούν.

Παράλληλα προτείνουν προς τους δύο υπουργούς να διαφοροποιήσουν το μέτρο που εισηγούνται για τις εγγυήσεις διότι εξέφρασαν την εκτίμηση ότι δεν θα δουλέψει και εξήγησε τους λόγους.

Η κυπριακή κυβέρνηση υπολογίζει ότι μπήκαν στην οικονομία γύρω στα €5 δισ. τα τελευταία χρόνια από το σχέδιο και, παρά την κριτική, ευελπιστεί να το διατηρήσει με αλλαγές που να διασφαλίζουν την ποιότητα των επενδυτών.

Στο πρόσφατο παρελθόν η Κύπρος κατηγορήθηκε ότι παραχώρησε διαβατήρια σε άτομα που διώκονται ποινικά από τις χώρες τους.

 

Source: Stockwatch

Διαβατήρια: Τέλος στην πριμοδότηση του τομέα κατασκευών

Την ανάγκη αλλαγών στο σχέδιο πολιτογραφήσεων ξένων επενδυτών ώστε να τερματιστεί η στόχευση επενδύσεων στον τομέα κατασκευών εισηγούνται οικονομολόγοι, επικρίνοντας τη μονόπλευρη και ευκαιριακή ανάπτυξη που τροφοδοτεί το υφιστάμενο σχέδιο.

Εν αναμονή της οριστικοποίησης των αλλαγών από την κυβέρνηση για το σχέδιο πολιτογραφήσεων μετά την κατσάδα της Ευρωπαϊκής Επιτροπής, οικονομολόγοι κακίζουν την υφιστάμενη κατάσταση και σημειώνουν την ανάγκη αλλαγών που διασφαλίζουν τη διοχέτευση πόρων σε παραγωγικούς τομείς της οικονομίας.

«Θα πρέπει να σταματήσει η στόχευση των επενδύσεων στον τομέα των κατασκευών επειδή αυτό αποτελεί μη παραγωγική επένδυση και ο τομέας αυτός (ανά το παγκόσμιο) είναι επιρρεπής στη δημιουργία φούσκας», αναφέρει ο καθηγητής οικονομικών στο Πανεπιστήμιο Κύπρου Μάριος Ζαχαριάδης.

 «Θα πρέπει πλέον να γίνει πιο δίκαιο ως προς το ποιος επωφελείται από αυτό και με βάση το γεγονός ότι το κυπριακό διαβατήριο είναι δημόσιος πλούτος και τα κέρδη από αυτό θα πρέπει να διαμοιράζοντα ισόποσα στην κοινωνία. Π.χ. θα μπορούσε να γίνεται απευθείας πληρωμή ενός σεβαστού ποσού στο κυπριακό κράτος για απόκτηση διαβατηρίων και αυτό να χρησιμοποιείται αποκλειστικά για αποπληρωμή δημοσίου χρέους το οποίο θα είναι επωφελές για τον μέσο κύπριο φορολογούμενο. Επίσης θα μπορούσε να δίνονται διαβατήρια μόνο μετά από αγορά κυπριακού χρέους, κάτι που επίσης θα ήταν επωφελές για τον μέσο κύπριο φορολογούμενο», σημειώνει.

 «Τα πιο πάνω θα βοηθούσαν να αλλάξει η αντίληψη των ξένων ότι το υπάρχον είναι ένα πρόγραμμα φτιαγμένο για μια μικρή ομάδα κατασκευαστών, επαγγελματιών, κομματικών και άλλων (φίλων και συγγενών) οι οποίοι έχουν πρόσβαση στην εκτελεστική και νομοθετική εξουσία. Αυτό κάνει τεράστια ζημιά στην υπόσταση του αρχηγού του κράτους και του ίδιου του κυπριακού κράτους», αναφέρει χαρακτηριστικά ο κ. Ζαχαριάδης.

Σύμφωνα με τον κ. Ζαχαριάδη, οι επενδύσεις που απαιτούνται θα πρέπει να είναι παραγωγικής φύσης και να έχουν πιο μεγάλο χρονικό ορίζοντα, πιο κοντά στα 10 έτη καθώς αυτό θα δημιουργούσε και μια πιο μακροπρόθεσμη σχέση του επενδυτή με την Κύπρο.

Προσθέτει ότι θα πρέπει να απαιτείται πλέον μερική διαμονή στην Κύπρο ενώ θα πρέπει να αυξηθεί ο βαθμός διαφάνειας του προγράμματος, για σκοπούς ασφάλειας αλλά και επειδή η έλλειψη διαφάνειας εκλαμβάνεται ως προσπάθεια μιας μικρής ομάδας ανθρώπων να συνεχίσουν να επωφελούνται από υπερκέρδη.

Οι οικονομολόγοι ζητούν και περισσότερους ελέγχους. «Θα πρέπει να βελτιωθούν οι έλεγχοι έτσι ώστε να μην υπάρχει το δικαίωμα της αμφιβολίας (benefit of the doubt) για αιτούντες διαβατηρίων. Δηλαδή, αν δεν μπορούν να αποδείξουν ότι η περιουσία τους έχει προέλθει από νόμιμες πηγές να μην εγκρίνεται η αίτηση τους. Η ζημιά στη φήμη του κράτους από τυχόν παραλείψεις βλάπτει όλους μας και δεν μπορεί να είναι ελαστικό το κράτος με τους έλεγχους προς όφελος μιας μικρής ομάδας ανθρώπων», σημειώνει ο κ. Ζαχαριάδης.

Ο καθηγητής οικονομικών στο Πανεπιστήμιο Κύπρου Σωφρόνης Κληρίδης αναφέρει ότι ένα σχέδιο προσέλκυσης επενδύσεων πρέπει να στοχεύει επενδύσεις που θα αυξήσουν την παραγωγικότητα και τις παραγωγικές δυνατότητες της οικονομίας και θα έχουν μακροπρόθεσμα οφέλη με ευρύ κοινωνικό αντίκτυπο.

«Οι επενδύσεις σε ακίνητα δεν πληρούν αυτές τις προϋποθέσεις: Δεν είναι παραγωγικές επενδύσεις και τα οφέλη τους είναι βραχυπρόθεσμα και συγκεντρωμένα σε ένα μικρό κομμάτι της κοινωνίας. Ουσιαστικά χρησιμοποιείται δημόσιος πλούτος για να επωφελούνται μερικές επιχειρήσεις ανάπτυξης γης και κάποιοι μεσάζοντες», σημειώνει.

Σύμφωνα με τον κ. Κληρίδη, ο έλεγχος δέουσας επιμέλειας πρέπει να γίνεται από ανεξάρτητο οίκο και πολιτικά εκτεθειμένα πρόσωπα δεν πρέπει να δραστηριοποιούνται ως πάροχοι υπηρεσιών για τους σκοπούς του σχεδίου. 

«Η διαχείριση του σχεδίου είναι καλύτερα να γίνεται από ανεξάρτητη, εξειδικευμένη αρχή η οποία να προσφέρει υπηρεσίες στους επενδυτές ούτως ώστε να περιοριστεί η ανάγκη καταφυγής σε μεσάζοντες. Η αρχή αυτή θα πρέπει να λογοδοτεί για τα πεπραγμένα της παρέχοντας στοιχεία για το πρόγραμμα και τους αιτούντες. Η διαφάνεια είναι η καλύτερη απάντηση στην κριτική», επισημαίνει, προσθέτοντας ότι θα πρέπει να μπουν πολύ πιο αυστηροί περιορισμοί στη διαφήμιση του σχεδίου και να επιβάλλονται αυστηρές ποινές στους παραβάτες.

Ο αναπληρωτής καθηγητής στο τμήμα λογιστικής και χρηματοοικονομικής του Πανεπιστημίου Κύπρου Ανδρέας Μιλιδώνης συμφωνώντας με τις πλείστες επισημάνσεις αναφέρει ότι σαν θέμα αρχής, τα διαβατήρια πρέπει να «κερδίζονται» και όχι απλά να «αγοράζονται».

Ο κ. Μηλιδώνης τάσσεται υπέρ της έμμεσης φορολογίας προς αποπληρωμή του δημόσιου χρέους και επενδύσεων σε μακροπρόθεσμο ορίζοντα σε όσο το δυνατόν περισσότερους και βιώσιμους τομείς της οικονομίας. «Είναι σημαντικό επίσης να αποκαταστήσουμε το όνομα της χώρας μας, αφού έχει άμεσο αντίκτυπο και στον εγχώριο τραπεζικό τομέα», σημειώνει.

Τη σύσταση Ειδικού Ταμείου μέσω του οποίου τα έσοδα από το Κυπριακό Πρόγραμμα Επενδύσεων (ΚΠΕ) θα διοχετεύονται, με στοχευμένες επενδύσεις, σε τομείς αιχμής έρευνας, καινοτομίας και ανάπτυξης, καθώς και σε επενδύσεις με μακροχρόνιο αναπτυξιακό χαρακτήρα, εισηγείται, μεταξύ άλλων και το Συμβούλιο Οικονομίας και Ανταγωνιστικότητας προς την κυβέρνηση.

 

Source: Stockwatch

Cyprus’ real estate market is on the rise

The property market in Cyprus follows an upward trend following a deep decline in recent years due to a financial crisis.

The Chairman of the Real Estate Registry Board, Marinos Kineyirou, said that in the last two years there has been an increase in real estate sales, while the prices of houses and apartments for sale began to gradually increase. 


According to Mr. Kineyirou, on average, the purchase price for a detached house in Nicosia amounts to 330 thousand euros, while the price for an apartment purchase starts from 100 thousand euros and reaches 200 thousand euros. 


Prices in Larnaca for apartment purchase start from 60 thousand euros and reach 130 thousand euros. When the property is near the sea, the price may well exceed one million euros. As far as houses in Larnaca are concerned, market prices range around 280 thousand euros.


Higher property prices are recorded in Limassol. On average, the price for an apartment purchase starts from 110 thousand euros and reaches up to 220 thousand euros. To purchase a detached house around 330 thousand euros, while for an apartment or a detached house near the sea, the price exceeds in some cases 5 million euros. 


In Paphos, the prices for buying a house are around 280 thousand euros and for an apartment purchase, 60 thousand euros up to 130 thousand euros. 


In the area of Famagusta, the prices for real estate market are at the same level as Paphos and Larnaca.

 

Source: RIK

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